The Air Jordan 3 "Bred" (Black/Cement Grey) stands as one of the most iconic colorways in sneaker history, maintaining its legendary status across generations. With its striking black tumbled leather upper contrasted by fire red details and classic cement elephant print accents, this 1988 masterpiece designed by Tinker Hatfield continues to reign supreme in both sneaker culture and streetwear fashion.
What makes the Bred colorway truly special is its perfect balance of boldness and wearability. The contrasting elements create visual impact without being ostentatious, while the premium materials ensure both durability and comfort. From the high-gloss red inner liner to the Jumpman branding on the tongue, every detail represents Michael Jordan's legacy and the golden era of basketball sneakers.
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Why the Bred Colorway Remains Relevant
The cultural footprint of the Bred color scheme extends beyond basketball courts. Its influence appears in:
- High-fashion collaborations with designers like Virgil Abloh's Off-White iterations
- Celebrity endorsements from Kanye West to Travis Scott keeping the silhouette fresh
- The "re-release effect" creating new hype cycles every 5-7 years since its debut
Savvy collectors know that while the retail price might hover around $200, the true value lies in the shoe's ability to age gracefully - both in physical condition and cultural significance. Properly stored DS (deadstock) pairs from original runs now command four-figure prices at auction houses, proving this isn't just footwear; it's wearable art with appreciating value.