1. Seller’s Store Longevity

A well-established store with several years of operation is generally more reliable than a newly created one. Seasoned sellers build their reputation over time and are less likely to risk selling fake products. Check the seller’s registration date on the e-commerce platform—longer accounts are usually safer bets.

2. Customer Reviews and Ratings

Buyer feedback can be a goldmine of information. Look for detailed reviews that mention authenticity, shipping times, and customer service. Be wary of sellers with an unnatural number of overwhelmingly positive ratings, especially if recent reviews are missing—this could indicate fake feedback.

3. High-Quality Real-Life Photos

Genuine sellers often provide multiple high-res photos of the actual shoes in hand, showing details like stitching, boost material, and box labels. If a seller only uses generic stock images or vague angle shots, proceed with caution.

4. Transparency About Sourcing

Trusted sellers openly state their purchase channels, such as authorized retailers (Adidas, Yeezy Supply, etc.). Avoid sellers who claim vague sourcing like "factory surplus." If possible, request proof of purchase.

5. Secure Payment & Return Policy

Legitimate sellers offer buyer-protected payment methods like PayPal Goods & Services or authenticated shopping platforms. A clear return/refund policy for authenticity disputes provides additional safety.

Recommended Small But Trustworthy Resellers

Beyond major marketplaces, niche sneaker communities often recommend small but highly reliable independent resellers who specialize in hard-to-find Yeezys. Some key sources include:

• Respected Instagram Authenticated Sellers
• Sneaker Forum Trusted Sellers